If you’ve ever dreamed of turning your Lake Tahoe property into a profitable vacation rental, now’s your moment.
In a major shift for South Lake Tahoe homeowners, Measure T—the controversial ordinance that restricted short-term vacation rentals (VHRs) in residential areas—has officially been overturned. This decision reopens the door for homeowners to legally rent their properties to travelers once again, offering new opportunities for passive income and investment growth.
What Is Measure T—and Why Does Its Overturn Matter?
Originally passed in 2018, Measure T placed strict limitations on vacation home rentals in residential zones, effectively phasing them out. While the intention was to address concerns around neighborhood disruption and housing availability, the measure also significantly impacted homeowners who relied on rental income or wanted to maximize their property’s value through short-term leasing.
With the recent legal reversal, qualified homeowners are now free to apply for permits and re-enter the vacation rental market—bringing flexibility, freedom, and financial opportunity back to the community.
Why This Is the Perfect Time to List Your Home as a Vacation Rental
Timing is everything in real estate—and in vacation rentals, it’s even more critical. Here’s why now is the ideal time to jump in:
- Spring & Summer Travel Is Heating Up: South Lake Tahoe is a prime destination for outdoor lovers, families, and weekend getaways. Early listings get top exposure during peak booking months.
- High Demand, Low Competition (For Now): As the market reopens, travelers are actively searching, but inventory remains limited. The sooner you list, the more you can capitalize on this early wave.
- Establish a Long-Term Presence: Homes that hit the market now will gain reviews, repeat guests, and a foothold before competition intensifies.
- Create a Passive Income Stream: Whether you’re looking to offset your mortgage or build long-term wealth, short-term rentals are a proven path to earning without full-time effort.
How Luxe Vaca Can Help You Succeed
At Luxe Vaca, we specialize in luxury vacation rental management tailored to South Lake Tahoe’s unique market. We go beyond the basics to deliver a high-end experience—for both homeowners and guests.
Here’s what you get when you partner with us:
🌟 Full-Service Property Management
From listing creation to guest check-out, we handle every detail—including:
- Professional photography
- Compelling listing copy
- 24/7 guest communication
- Housekeeping & maintenance coordination
🚀 Premium Marketing Exposure
Your home will be showcased across top booking platforms like Airbnb, VRBO, and Booking.com, all with Luxe Vaca’s signature branding to attract high-value guests who treat your home with care.
📍 Local Expertise
We live and work in Lake Tahoe, which means we understand traveler preferences, seasonal trends, and how to position your home for success—whether it’s lakefront, tucked in the woods, or near the slopes.
💰 Revenue Optimization
Using real-time market data and dynamic pricing tools, we maximize your nightly rates and occupancy year-round—so your property earns its full potential.
Ready to Explore the Opportunity?
With Measure T overturned, the South Lake Tahoe vacation rental market is wide open—but it won’t stay that way for long. Whether you’re a seasoned investor or a local homeowner looking to generate extra income, Luxe Vaca is here to help you navigate the process and start earning quickly.
We’re currently accepting new properties and would love to assess your home’s rental potential.
👉 Get Your Free Vacation Rental Revenue Assessment
Let us show you how much your home could earn—and how effortless it can be with Luxe Vaca by your side.
